CRM Essentials
Time management: techniques and strategies
To boost productivity, it’s essential to have rock-solid time management. Here are some useful techniques.
Teamwork: what it means and how to do it
For a company to operate at its best, excellent teamwork is essential. Here’s how to achieve it.
What is the buyer journey, and what are its stages?
Defining the stages of the buyer journey helps attract and retain customers: in this article, we’ll look at how to do it and how to optimize it.
CRM and ERP in comparison: the main differences between the two software systems
For your company, having management software can be essential: a CRM or an ERP could be the right choice. Discover the differences.
How to create a business plan
A business plan can be extremely useful for your company: here’s how to create one in the best possible way.
Corporate reporting: what it is and what it is used for
Business reporting is a key activity for improving performance: everything you need to know and how to make the most of it.
What are KPIs and how they are used in marketing strategies
The success of marketing campaigns is measured by the right KPIs. Here’s what they are, how to choose them, and how to use them for effective results.
How to create a buyer persona template
A buyer persona template can be very useful for structuring your marketing campaign. Here, we will see how to create an effective one.
Contact management: what it is and why it is very important
Optimized contact management can help improve sales if done well: everything you need to know in this article.
How to identify, define and reach target audiences
At the core of an effective marketing strategy is the concept of a target audience, which must be determined, analyzed and then reached.