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Corporate reporting: what it is and what it is used for

Business reporting is a key activity for improving performance: everything you need to know and how to make the most of it.

What are KPIs and how they are used in marketing strategies

The success of marketing campaigns is measured by the right KPIs. Here’s what they are, how to choose them, and how to use them for effective results.

How to create a buyer persona template

A buyer persona template can be very useful for structuring your marketing campaign. Here, we will see how to create an effective one.

Winter Partner Day 2025

On January 30th, in Verona, we held the first winter edition of our Partner Day: a meeting full of updates, discussion, and new initiatives to strengthen the community. Discover what happened!

2024 Year-End Contest

Everything about our year-end 2024 Contest: rules, prizes up for grabs, and winners. Find out what it’s all about!

Contact management: what it is and why it is very important

Optimized contact management can help improve sales if done well: everything you need to know in this article.

How to identify, define and reach target audiences

At the core of an effective marketing strategy is the concept of a target audience, which must be determined, analyzed and then reached.

Who are prospects, how to recognize them and why are they important

Who are the prospect customers, how they differ from leads and contacts, how to identify them: here is everything you need to know.

What is a sales funnel, how to create it and use it

One of the most important concepts in marketing is the sales funnel, but how can you use it for your own purposes?

Summer Contest 2024

Everything about our 2024 Summer Contest: rules, prizes up for grabs, and winners. Come and find out what it’s all about!