The role of CRM in Experience Economy

Table of contents: Moving from how customers spend to why they spend by working on internal and external processes CRM is not just for a few Automation is not just for reducing costs Conclusions Aware of the fact that CRM is not only a software, but also a change of mentality, those companies who want [...]

How vtenext helped us working remotely

Logika software has been working in the IT field for 30 years, in particular, it supplies sales and support for ERP management software, it’s an official Zucchetti partner and reseller for Mago4, for electronic invoice solutions, for e-commerce software and for CRM, with vtenext. It also offers consultancy on the digitalization of business processes. They [...]

Customer Knowledge Management System

Table of contents: Knowledge Management: what it is and why it is important Customer knowledge management (CKM): how to manage at best your customers' data The role of CRMs in the Customer Knowledge Management Customer Knowledge Management System: the management and sharing of customers’ information In the past, the fields of CRM and Knowledge Management [...]

How to build and manage a customer database of profiled customers, contacts and leads

“We have always worked like this”, this is a phrase that we hear a lot. Thorugh history this is indeed a vary common behaviour. Starting for instance from the first half of XX century, Charles Franklin Kettering, engineer, inventor and vice president of General Motors, claimed that “the world hates change yet it is the [...]