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Servitization

The term servitization indicates the joint offering of products and services. This process requires that companies innovate their capabilities and processes so that they can better create value by moving from the sale of products to the sale of systems consisting of products and services.
More specifically, the concept of servitization applies particularly to manufacturing companies that are called upon to change their product-centered business model and integrate products with services.
Servitization enables companies to differentiate their offer from that of their competitors and at the same time increase customer loyalty over time.

Companies may adopt a number of strategies, the main ones are:
Servitizzazione ASAP
ASAP Servitization Based on the servitization type used, pricing logics may also vary:

Companies wanting to servitize their business need to know that offering services is very different from just offering products, because of the following reasons:

services are typically intangible, cannot be stocked and are usually performed by the company in order to solve problems customers may have.
– services are more or less complex processes that require a fair amount of interpersonal skills by the company and the customer, and have different ‘moments of truth’.
– services are experiences that the customer encounters and evaluates using the ‘filters’ of human perception (sensory, emotional, rational and ethical)
– in order to be delivered, services require the participation of different stakeholders, such as partners, subcontractors, servicing networks, etc.

Given the complexity of servitization, vtenext can support manufacturing companies concretely to:

– manage process planning (with its BPM – business process manager-heart),implementation (with TASKS assigned to the teams) and reporting
– manage customer relations (because the CRM system keeps track of all contacts and relations with customers and the types of services/contracts provided to them)

– manage the different stakeholders in the servitization chain (by means of web and mobile graphic interfaces that can also be made available to the end customer (customer portal) easily and economically
– adapt service processes over time, thanks to its modular, scalable structure that can be downloaded and used without requiring the services of a developer

vtenext is therefore a useful solution for implementing the servitization strategies of customers.
vtenext supports new product-service business models, and combines low costs with a high return on investment.
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